Privacy Policy

Breathe Remote Monitor (RM) – Care Team Portal Privacy Policy

Magic Bullet Ltd (“us”, “we”, or “our”) (registered at 350 Wokingham Road, Earley, Reading, Berkshire RG6 7DE with company number 04886771) operates the Breathe Remote Monitor (RM) care team portal and associated dashboard (the “Portal”). This Privacy Policy informs clinicians using the Portal (“you”) of our procedures regarding the collection, use, and disclosure of personal data when you use the Portal. We are the controller of any personal data collected and processed in relation to the Portal and we are committed to protecting and respecting your privacy at all times.

This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By using the Portal, you agree to the collection and use of your information in accordance with this Privacy Policy.

What personal data do we collect:

While using our Portal, we will ask you to provide your name, NHS email address, job title and the name of the hospital that you work from. Providing this information will allow you to authenticate your access using your existing NHS sign-in.

When you access the Portal by or through a mobile device, we may also collect certain information automatically, including, the make and model of your mobile device.

How we use your personal data:

We use the personal data collected from you for various purposes as follows:

  • To allow you to access the Portal;
  • To provide analysis or valuable information so that we can improve and commercialise the Portal;
  • To detect, prevent and address technical issues; and
  • To facilitate ongoing service improvement.

Your rights

You have the following rights in relation to our processing of your personal data through the Portal:

  • The right to access personal data we hold about you: You can contact us to request a copy of the personal data we hold about you, as well as why we process that personal data, who has access to it, and where we got it.
  • The right to correct and update the personal data we hold about you: If the personal data we hold about you is out of date, incomplete or incorrect, please let us know and we will ensure that it is updated.
  • The right to have your personal data erased: In some circumstances if you no longer wish us to process your personal data, you can request that we erase it. When we receive your request, we will confirm whether the personal data has been deleted, or tell you the reason why it cannot be deleted. Unfortunately, if you choose to have certain account data erased then you will no longer be able to use the Portal. Please note that if you choose to delete your account, it may take up to 30 days to delete all of your information.
  • The right to object to processing of your personal data: You have the right to request that we stop processing your personal data. Upon receiving the request, we will contact you to tell you if we are able to comply or if we have lawful grounds to continue, for example if the personal data is required to allow us to provide you access to the Portal. If personal data is no longer processed, we may continue to hold your personal data to comply with your other rights.
  • The right to data portability: You have the right to request that we transfer your personal data to another controller. Once we have received your request, we will comply where it is feasible to do so.
  • The right to complain: You can make a complaint to us by contacting us using the contact details set out below. Alternatively, you can also make a complaint to the data protection supervisory authority – in the UK, this is the Information Commissioner’s Office and contact details can be found at
  • Consent: If you have given us your consent to use your personal data, you can withdraw your consent at any time. This will not affect the lawfulness of our use of your personal data before you withdrew your consent.

If you like to exercise any of your rights as set out above, please contact us using the contact details set out below.

Security of your personal data:

We use a combination of technical, administrative, and physical controls to maintain the security of your personal data within the Portal. In particular, Microsoft Azure implements the transmission integrity and confidentiality control by ensuring that cryptography is implemented through a hybrid model. Our cloud infrastructure (which includes all hardware, software, networks and the physical data centres that house it all) are located within the UK.

Duration of processing:

We shall retain your personal data for as long as is necessary to provide you with access to the Portal, unless we are required by law to retain your personal data for a longer period.

Changes to this Privacy Policy:

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on the Portal. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on the Portal. The last update to this Privacy Policy was made on 9 March 2021.

Contact us

by emailing or following the link to .


We may use both cookies and pixels – small text files that are placed on your machine – to help provide a better user experience. We use the following types of cookies and pixels to recognise you whenever you use our Portal and make your experience more efficient and enjoyable:

Type of cookie Purpose of cookie
Necessary Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the Portal. Our Portal cannot function properly without these cookies.
Compliance This cookie remembers whether you have accepted or rejected cookies.
Functional These are used to recognise you when you return to the website. This enables us to personalise our content for you, greet you by name and remember your preferences.
Analytics These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve our website. The cookies collect information in an anonymous form, including the number of visitors to our website, where visitors have come to the website from and the pages they visited. Further information are available about these cookies here:

You may prefer to disable cookies. If you do not want to accept cookies, you can change your browser settings accordingly. If you do this, please be aware that you may lose some of the functionality of the Portal. For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies available at or visit or